Addressing Common Author Misconceptions About Red Clover Reader
Red Clover reader is a unique platform, in that we provide Independent Authors with level of exposure traditionally only available to conventionally published authors. To change the nature of the game we must do somethings differently, and of course our approach may not work for everyone. For self-published authors, success requires 90% marketing and 10% writing. We want to give some of that time back to authors to focus more on their craft and less on self-promotion. If you’re interested in learning more, kindly read below about some common misconceptions. Click below to read more...
MYTHS & FACTS
Myth 1: Giving away my eBook will hurt business
Fact: Many authors, even well established, profitable, fulltime authors offer their eBooks for free. Doing so allows the audience to become familiar with your work. We are NOT giving any books or artwork away as free downloads. Parents and children are only able to read them on our platform.
Myth 2: Allowing audiences to preview my book will make them lose interest, or reduce purchases
Fact: Children’s literature operates outside of the “cliff hanger” market. Our audiences are different than those reading mysteries or thrillers. The element of surprise is NOT a selling point for children’s literature. Children thrive on consistency and repetition and love to read favorite books over and over. In scientific experiments, children rate books more favorably after they have read them multiple times.
Many Parents buy books online that they have discovered in brick and mortar book stores. Parents like to make purchase decisions by previewing children’s books, opening them up, checking out illustrations and reading the stories before buying. Featuring your book on Red Clover Reader is like having it at brick and mortar stores, giving parents and children the chance to read it and fall in love! Once a book is well liked, parents are happy to purchase print copies for offline reading, and as birthday and Holiday gifts. We make it convenient for them to discover and purchase new favorites through activity logs and suggestions!
Myth 3: Direct sale through Amazon is the most profitable option
Fact: Amazon being the biggest marketplace out there makes for a good case study. Amazon’s CreateSpace has a great print-on-demand (POD) service that many Independent Authors use to self-publish their work. Also, Amazon offers Authors a chance to leverage their global distribution channels.
Red Clover Reader offers Independent Authors an opportunity to earn more revenue by using our free promotion services, on top of selling your books to a broader audience through Amazon and/or other marketplaces.
As a case study, let’s compare:
(a) how much royalty you earn per book sold through Amazon’s CreateSpace; and
(b) what you make by using Red Clover Reader’s free promotion service.
Independent Authors make more revenue by ordering a small inventory from Amazon’s CreateSpace (POD) and handling shipping to customers themselves. Also, this allows you to create a relationship with your fans/ customers.
(a) We assume a full color picture book, 8.5 x 8.5 format, 32-page, and shipping and tax to Author for a single book based on a 20-book order.
(b) Authors order print books through Amazon’s CreateSpace, but do direct delivery to Red Clover Reader’s customers
(c) Customer shipping costs and sales taxes are passed to customers, so these do not factor in our comparison
Authors earn more revenue by selling through Red Clover Reader and have the opportunity for more customer interaction (e.g., signed copies, personalized dedications, inclusion of stickers or book marks for greater impact). These interactions help Authors create valuable relationships with audiences. All this on top of the free exposure, free promotion, and free marketing services available to featured Authors on Red Clover Reader.
Our offer is even more attractive to most Authors than selling books in person directly to customers at book promotions events and readings, where their cost is the time it takes to discover, register, travel to, set up, and pay to participate in readings and promotional events. Authors in the Red Clover Reader community can feature their books on our platform and promote these books through any other channels they like.